Veterinary professionals across the country are saying the same thing:
"It’s so hard to find good people right now."

And they’re not wrong. The vet industry is experiencing a perfect storm of workforce shortages, rising burnout and increasing client demands. But here’s the uncomfortable truth: you won’t attract A-players by doing what everyone else is doing.

If you want to bring top talent into your clinic - and keep them - you have to stand out in all the right ways. And it starts with shifting your hiring mindset.

Stop Waiting for Good People to Just Appear

Posting the same job ad on the same boards as everyone else and hoping for better results? That’s not a strategy - it’s wishful thinking. And it leads to a dangerous cycle:

No new hires → Increased pressure on your current team → Burnout → More turnover.

Sound familiar?

To break the cycle, you need to ask a different question:
“Why would an A-player choose us?”

That’s where your Employee Value Proposition (EVP) comes in.

What Is an EVP - and Why Does It Matter?

Your Employee Value Proposition is everything that makes working at your clinic worth it. It answers the question:

“Why should someone bring their talent here - and stay?”

An EVP isn’t just about pay (though that matters too). It includes:

• A positive and values-aligned culture
• Opportunities for growth and progression
• Recognition and appreciation
• Flexibility and work-life balance
• A team and mission they can feel proud of

If you haven’t defined what sets your clinic apart, you’re likely blending into the background - especially for the new wave of values-driven Gen Z graduates.

How to Start Attracting A-Players

1. Get Clear on What You Offer

Take an hour to list what makes your practice a great place to work:

• What are your values?
• What’s your leadership style?
• What benefits, development, and flexibility do you offer?
• What makes your current team proud to work there?

This becomes the foundation of your EVP - and should be visible in your job ads, website, interviews, and team conversations.

2. Showcase Your Culture Publicly

Don’t wait for top talent to stumble across your greatness. Use:

• Social media to highlight team wins, events, values, and behind-the-scenes moments
• Your careers page to share your mission, team stories, and what you stand for
• Interviews as a two-way conversation - sell them on your culture as much as they sell themselves to you

3. Think Beyond Salary

Yes, compensation matters - but often, so do other things:

• Flexibility in schedules
• Structured mentoring or CPD pathways
• Regular recognition and feedback
• Opportunities to lead or innovate

A-players want to grow, belong, and make an impact. Does your clinic support that?

Planning for the Future: Succession and Sustainability

Attracting A-players isn’t just about today’s vacancy - it’s about building for the long-term. Think about:

• Who in your team is nearing retirement or burning out?
• How are you capturing and transferring their knowledge?
• Can someone internally grow into a role, or will you need to recruit externally?

Great clinics don’t just hire reactively. They plan proactively - and they build roles that people can grow into, not just grind through.

Be the Practice You’d Want to Work For

The secret to attracting A-players isn’t about fancy perks or throwing money at the problem. It’s about clarity, culture, and care.

If you can clearly communicate why your clinic is a great place to be - and back that up with a culture where people thrive - you’ll stop chasing good people and start attracting them.

Because the best talent isn't just looking for a job.
They're looking for a home.

Attract A-Players with The Lost Vet    

At The Lost Vet, we help you find your passion and purpose again.    

You’ll have:    

• The job you always dreamed of    
• More time for you and your friends and family, hobbies and interests    
• Increased profit and growth with less stress    
• An empowered team    
• Clients that truly value the service and advice you provide    

Don’t take our word for it, contact us today to find your passion and purpose again.