Veterinary leadership is often learned through trial and error - we make it teachable, structured and sustainable.
LEADERSHIP THAT BUILDS MOMENTUM
Over half of veterinary managers have never received formal leadership training…
They were promoted for their technical skills, not their management experience.
At Destination People, we close that gap. Our framework provides a clear, teachable model for understanding how your business operates, how you lead and how your team moves forward together.
The Model: The Bike, The Rider and The Pack
This powerful, easy-to-grasp structure captures the essential dynamics of sustainable practice growth - structure, self and support.
When your bike is well-built, your rider confident and your pack aligned, your practice moves forward - with purpose, balance, and direction.
THE BIKE - THE BUSINESS SYSTEM
The bike represents your business - the systems, structures and tools that keep it moving forward.
A well-built bike connects every part of your business so energy becomes momentum. Many practices are strong clinically - but lack this integrated business structure.
HANDLEBARS
Direction and planning
FRONT WHEEL
Sales, marketing and client service
BACK WHEEL
Operations and finance
FRAME
The structure that holds it all together
DRIVETRAIN
The engine of your progress:
The rider provides the energy and the drivetrain turns it into movement & momentum
THE RIDER - THE LEADER & LEARNER
The rider represents the owner, manager or leader who provides direction and drive.
Most veterinary leaders are expected to ride without ever being shown how. They receive one-off training - a single push of the pedal - but not the ongoing support needed to build rhythm and confidence.
Through the Destination People Framework, leaders develop skill through repetition, reflection and reinforcement. This creates lasting confidence and the ability to stay balanced, even when the road gets tough.
THE PACK -THE COLLECTIVE
The pack represents your people - both your internal team and your clients.
- Internal Pack: Your team - the group that shares your goals and makes your practice run every day. They need clarity, safety, and support to perform.
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External Pack: Your clients - the environment you ride in. When relationships are strong, progress is smooth; when they’re strained, even simple routes can become arduous uphills.
Leadership means guiding your internal pack while managing and shaping your external one - aligning both toward a shared destination.
HOW IT FITS TOGETHER
The Destination People Framework unites three forces:
- The Bike provides structure and stability
- The Rider brings energy and intent
- The Pack creates alignment and resilience
Together, they form a complete model for sustainable growth - developing the systems, skills and relationships every practice needs to thrive.
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